We Proudly Serve Starbucks, commonly referred to as WPS, is a licensed program that allows businesses to serve Starbucks-branded beverages and food items in their own locations. It was launched in 2009 by Starbucks as a way to expand their reach beyond their own stores, and is now available in various locations such as hotels, college campuses, healthcare facilities, and more.
Under the WPS program, businesses become licensed partners of Starbucks and receive access to the brand's high-quality coffee, tea, and food offerings. They are required to use Starbucks-approved equipment and follow strict standards for recipe preparation and presentation. Customers can expect to find popular Starbucks beverages and menu items, including lattes, cappuccinos, Frappuccinos, and baked goods.
Offering WPS allows a business to leverage the strength of the Starbucks brand and its popular menu items, providing customers with a familiar and consistent experience. In turn, it can also help to increase foot traffic and revenue for the partnered business.
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